message n. 1.通信;口信;問候;祝詞;訊,消息,情報,電報,通報;【物理學(xué)】信息;【生物學(xué)】遺傳密碼單位〔表明氨基酸合成某種蛋白質(zhì)時的排列順序〕。 2.〔美國〕(總統(tǒng)的)咨文。 3.啟示;教訓(xùn),(預(yù)言者的)神示;要旨;寓言。 4.(使者接受的)任務(wù),使命。 5.廣告詞句。 an oral [a verbal] message 口信。 a wireless message 無線電報。 a message to the nation 告國人書。 a congratulatory message 賀電,賀辭,獻詞。 a message centre 通訊社;收發(fā)室。 a New Year message 新年祝賀。 message rate (電話的)計次價目。 State of the Unions M- 〔美國〕國情咨文。 go on [do] a message 出外為人辦事。 leave a message 留話。 message of greetings 賀電,賀信;祝詞。 send a person on a message 派人出去。 vt. 通知,通告;發(fā)信號告知。
At this point , the advertising message can be directed at a very concrete audience to achieve very specific goals 在那個時候,廣告信息能夠?qū)示唧w的觀眾以達到明確的目標。
Successful sites blend promotional and non - promotional information , indirectly delivering the advertising messages 成功運作的廣告把促銷宣傳與其他內(nèi)容融為一體,巧妙地把廣告信息傳遞給大眾。
Analyzing the situation and identifying the problem that can be solved with an advertising message is the heart of strategic planning 分析狀況并認識到那些借助廣告信息可以解決的問題是策略性策劃的核心。
The purpose of targeting in advertising is to identify the group , or groups , which will provide the highest levels of response to an advertising message 鎖定廣告受眾是為了找到能夠?qū)V告的信息做出最大的反應(yīng)一個或多個群體。
Do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that bombards consumers 可謂簡便易行。做出一些看上去頗為怪異或特別的舉動正好可以吸引某些媒體的關(guān)注,同時也能在紛繁復(fù)雜的廣告
For big companies , the idea is simple . do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that 做一些出格或怪異的舉動,以此吸引媒體的關(guān)注,同時又能在狂轟亂炸的消費廣告中脫穎而出。
Directions : read the advertising message , and choose the best answer . move your mouse to any of the underlined words in the passage for its meaning in chinese 練習(xí)說明:閱讀廣告信息,并選擇最佳答案。將光標移至帶下劃線的單詞就能顯示其中文意思。
For submissions that came by electronic mail , we have removed advertising message , if any , contained in them . the contents of these submissions are otherwise published in their entirety 以電郵方式交來的意見書,如載有商業(yè)廣告字句,我們都已把它們刪除,意見書的原文內(nèi)容則完整地刊登。
For big companies , the idea is simple . do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that bombards consumers 做出一些看上去頗為怪異或特別的舉動正好可以吸引某些媒體的關(guān)注,同時也能在紛繁復(fù)雜的廣告信息中引起消費者的注意。
A concept in media planning stipulating that a certain amount of exposure to an advertising message is necessary before it is effective . often used interchangeably with the term effective frequency 廣告媒介策劃中使用的概念.指受眾必須有一定的廣告暴露頻率,廣告才能發(fā)生效用.經(jīng)常與有效頻率交替使用